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Advanced Article Marketing Skills

Now that you have some articles under your belt and have a handle on basic techniques for selling them, it's time to take a step up and tackle some advanced article marketing skills. These activities could take your article advertising efforts to an entirely new level:

1. Approach editors directly.

As soon as you've proven your ability to put out high-quality articles on a consistent basis, it is time to see if you can bypass the middleman (the article directories) and provide regular content to a newsletter, blog, or online page. Locate editors of publications or blogs in your niche. Pull together a short list (with hyperlinks) to some of your favorite pieces that would be appropriate for their audience, and e-mail them a short note introducing yourself, presenting the links to your materials, and asking if they'd be interested in receiving regular, exclusive content from you for publication. The benefit for them is that they know they can count on quality content that isn't appearing somewhere else on the Internet; the benefit to you is that you can reach a target market on a regular basis, therefore compounding the "expert" effect.

My favorite resource that teaches this kind of method could be found at:

ebookprofitscoach.com/how-to-blog-tour.php

2. Include suitable keywords.

Keywords are words or phrases that a possible reader would use in a web-based search engine to search for information on a specific subject. Through the use of keywords, you could have a greater chance of somebody being linked to your article from a web-based search engine, thereby potentially increasing the traffic to your own webpage.

The key to keywords (pun intended) is to think like your reader would think. For instance, if you need to draw people to your handmade greeting card website, you might want to include keywords and key phrases in your article and title such as:

greeting cards

greeting card use

sending greeting cards

occasions to send out greeting cards

selecting greeting cards

handmade birthday cards

anniversary cards

While keywords are no guarantee that your own article will become the number-one ranked link on Google, it would certainly help individuals find you in the vast wasteland of the Internet.

3. Re-use your own articles in other media formats.

Once you have a group of targeted articles, re-use them by recording them as audio or video and releasing them on the web. Some people simply respond better to other forms of communication, thus by providing a variety of media types, you expand your reach. It is just one more way you can connect with your target market in the way in which they prefer.

Article marketing is a rich and complex strategy for drawing your audience to your very own site. There are several different ways to continue to market your articles that you can spend all your time finding new ways to leverage the work you've already created. The very best part is, there's something for everyone!

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